{"id":16345,"date":"2025-05-30T08:54:34","date_gmt":"2025-05-30T01:54:34","guid":{"rendered":"https:\/\/2025.vietnam.travel\/?p=16345"},"modified":"2025-05-30T08:54:37","modified_gmt":"2025-05-30T01:54:37","slug":"vnat-and-mastercard-discuss-strategic-cooperation-to-promote-vietnams-tourism","status":"publish","type":"post","link":"https:\/\/2025.vietnam.travel\/en\/vnat-and-mastercard-discuss-strategic-cooperation-to-promote-vietnams-tourism\/","title":{"rendered":"VNAT and Mastercard discuss strategic cooperation to promote Vietnam\u2019s Tourism"},"content":{"rendered":"\n<p>(TITC) &#8211; On May 27 in Hanoi, Mr. Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism (VNAT), held a meeting with Mr. Sharad Jain, Interim Chief Representative of Mastercard Vietnam, to explore directions for future support for Vietnam\u2019s tourism development. Also present at the meeting were Mr. Ha Van Sieu, Vice Chairman of VNAT, along with leaders from VNAT\u2019s departments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/nxh__%28255%29_battay.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>VNAT\u2019s Chairman Nguyen Trung Khanh meeting up with Interim Chief Representative of Mastercard Vietnam Sharad Jain (Photo: TITC)<\/em><\/p>\n\n\n\n<p>Mr. Sharad Jain expressed his gratitude to VNAT\u2019s leaders for their warm reception and shared Mastercard\u2019s positive assessment of Vietnam\u2019s post-pandemic tourism recovery. According to Mastercard\u2019s data, Vietnam ranks among the top-performing countries in Southeast Asia in terms of tourism rebound. Key source markets of Vietnam such as South Korea, China, India, and Australia are showing strong growth. Major destinations like Hanoi, Ho Chi Minh City, Da Nang, Ha Long, Phu Quoc, and Nha Trang are highly favored by international tourists with high spending.<\/p>\n\n\n\n<p>Mr. Jain highlighted Mastercard\u2019s potential role in supporting VNAT through data-driven market research. By analyzing the characteristics, preferences, and spending behaviors of tourists, across categories such as accommodation, transportation, shopping, entertainment, and dining, Vietnam can better understand international visitor trends. These insights would be valuable for strategic planning, improving visitor experience, and tailoring promotional efforts to attract more tourists.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/275-mastercard-nxh-181.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Interim Chief Representative of Mastercard Vietnam Sharad Jain speaking at the meeting (Photo: TITC)<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/nxh__%28154%29_thuy.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Mastercard representative presenting the potential and strengths of Mastercard (Photo: TITC)<\/em><\/p>\n\n\n\n<p>Welcoming the Mastercard delegation, Chairman Nguyen Trung Khanh acknowledged Mastercard\u2019s global influence and its capacity to significantly enhance Vietnam\u2019s tourism marketing strategy. He emphasized the importance of equipping international travelers with accurate and appealing information about Vietnam to inspire them to choose it as a destination.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/275-ct-1-nxh51.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/nxh__%28244%29_ct.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>VNAT\u2019s Chairman Nguyen Trung Khanh speaking at the meeting (Photo: TITC)<\/em><\/p>\n\n\n\n<p>Chairman Khanh underscored that one of the tourism sector\u2019s key missions is to promote the cultural and tourism values of Vietnam on the global stage. He remarked, \u201cInternational tourists are, in fact, the most effective ambassadors for tourism.\u201d He also noted that, in addition to popular destinations like Phu Quoc, Nha Trang, and Da Nang, foreign visitors are showing increasing interest in discovering lesser-known, emerging destinations throughout Vietnam.<\/p>\n\n\n\n<p>During the meeting, Mastercard\u2019s representative presented the corporation\u2019s strengths in finance, technology, and marketing, as well as its ability to connect with a wide network of global partners. She reaffirmed Mastercard\u2019s readiness to collaborate with VNAT to carry out initiatives aimed at attracting more international tourists, enhancing visitor experiences, and supporting the broader goals of Vietnam\u2019s tourism development.<\/p>\n\n\n\n<p>Chairman Nguyen Trung Khanh welcomed Mastercard\u2019s proposals, describing them as well-aligned with the needs of Vietnam\u2019s tourism industry. The proposed areas of cooperation include in-depth market research, supporting tourism roadshows both domestically and internationally, organizing tourism development seminars, expanding digital media outreach, and leveraging technology to enhance the tourist experience.<\/p>\n\n\n\n<p>He concluded the meeting by stating, \u201cMastercard is a globally renowned corporation offering advanced solutions in finance, technology, marketing, and communications. Meanwhile, Vietnam is emerging as a standout destination attracting growing international attention. The cooperation between VNAT and Mastercard will mark a significant milestone in the development of Vietnam\u2019s tourism industry.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/nxh__%28127%29_toancanh.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Overview of the meeting (Photo: TITC)<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.vietnamtourism.gov.vn\/en\/\/images\/2025\/may\/nxh__(256)_luuniem.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Leaders of both sides taking souvenir photo (Photo: TITC)<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Tourism Information Technology Center<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(TITC) &#8211; On May 27 in Hanoi, Mr. Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism (VNAT), held a meeting with Mr. Sharad Jain, Interim Chief Representative of Mastercard Vietnam, to explore directions for future support for Vietnam\u2019s tourism development. Also present at the meeting were Mr. Ha Van Sieu, Vice Chairman [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[721,756,561,757,562,529,755],"class_list":["post-16345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-international-tourists","tag-mastercard","tag-promote","tag-technology","tag-tourism","tag-vnat","tag-vnats-chairman-nguyen-trung-khanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VNAT and Mastercard discuss strategic cooperation to promote Vietnam\u2019s Tourism - Webpage for the Tourism Development Stimulus Program 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2025.vietnam.travel\/en\/vnat-and-mastercard-discuss-strategic-cooperation-to-promote-vietnams-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VNAT and Mastercard discuss strategic cooperation to promote Vietnam\u2019s Tourism\" \/>\n<meta property=\"og:description\" content=\"(TITC) &#8211; On May 27 in Hanoi, Mr. Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism (VNAT), held a meeting with Mr. Sharad Jain, Interim Chief Representative of Mastercard Vietnam, to explore directions for future support for Vietnam\u2019s tourism development. 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